Music videos are much about trying to capture the emotion of the song. As a viewer, you don’t expect to understand everything as much as you do with a feature film. The feelings and the images are prior to the storytelling. The Florence + The Machine-video “What Kind Of Man” arouse a lot of feelings. It starts with a communication issue in a relationship and moves into disaster, desire and pain. There is a story in it but even if you can’t figure it out, it’s an interesting experience watching it. Really like how it changes.