It’s a joy to see Rhiannas new video “Bitch better have my money” and the way she uses the music video-format to make a small movie. The story is simple but filled with beautifully and cleverly arranged scenes – never knew kidnapping could be so stylish. The video is violent and provocative but it’s not extreme and it’s not surprising to see something like this coming from Rhianna. On YouTube you have to log in to confirm your age. The guys at YouTube (Google) have big power when it comes to setting the limits for what is OK to watch, considering how global YouTube are.
Kanye West goes human. In the video “Only one” directed by Spike Jonze he shows his emotional fatherly side. No glamour or fancy effects. Just Kanye and his daughter on a long and winding road. The simple style is a perfect combination to the low-key song. Nice ending with the still picture.
Also just released from the West & McCartney collaboration is the video for “FourFiveSeconds” with Rhianna on lead vocals. Simple seem to be the key word. The video is based on Rhiannas charisma and the fascination of seeing these three celebrities together. Just like food – you don’t have to complicate it if the raw stuff is good.