The Parisan museum The Louvre had more visitors than ever during 2018. There are several reasons and one is the video “Apeshit” by Beyoncé and Jay-Z. In the video we see lots of artwork and the beautiful interior of the museum building. Music videos by big artists reaches millions of people on YouTube and are important as marketing tools and means for communicating messages. Hopefully the video helps to open the eyes for history and great pieces of art.
The NYPD are watching down from a helicopter and the habitants of a NYC borough are looking back in JAY-Z’s “Marcy me”. We get to see from the police perspective but also pictures from the ground with special focus on a young boy. What’s in the mind of the police versus the people we can only guess. But of course it raises questions of suspicion, surveillance and crime-fighting. A technical advanced video that opens your eyes and stays in your head. Made by the Safdie Brothers (Josh Safdie and Benny Safdie) and production company The Directors Bureau.
First video by major artist that is launched on Facebook before other sites are Jay Z, Justin Timberlakes “Holy Grail”. Facebook got a 24 hour sole right to show the video as a method of connecting to fans.
Jay Z has released av video for the song “Picasso Baby” with the definition “A performance art film”. And it is more a presentation of an art project than an actual music video. But still – it is a produced visual presentation of the song. Read about it on Videostatic and check out the extra videos if you want more perspectives of the event.