An ARTPOP Film is the description of Lady Gagas “G.U.Y.”-video. With the video she takes on the long musicvideo-concept of including more than one song a making the video into something more. Just like Lana Del Rey. There is yet to see if the description as an ARTPOP film is just a reference to the album or she’s trying to reach a bigger phenomenon.
Music videos showing the lyrics (Lyric video) have progressed and becoming more interesting. Latest example is M.I.A.’s India style “Come walk with me”. One of the first lyric video were George Michaels “Praying for time” and lately we’ve seen Timberlakes “Suit & Tie”, Demi Lovatos “Heart Attack” and Lady Gagas “Applause”.
Lady Gaga is back in the spotlight and the video for “Applause” is in the air. The video is beautifully composed and the black and white-parts has a nice touch of Man Ray. Lady Gaga is an interesting music video-artist with great videos like Paparazzi, Bad Romance and Telephone. And she recognizes the importance of music videos which you can see on her Pop Video Countdown.