Commercials can be very similar to music videos. An example are the short films made for advertising iPhone XS. FKA Twigs, Kamasi Washington and Florence + the Machine all have each a short music video shot with iPhone XS. Of course to show the quality of the camera in the phone. The short films are all back stage/rehearsal scenes. Nice glimpses of the artists behind stage.
Music videos are not only a game for the pop/rock/dance/hiphop-scene. Take a look at the video “Truth” for Kamasi Washington’s new melody “Harmony of Difference”. It’s Jazz! And it’s an interesting video with three different parts showing alternative visuals for the music. Fascinating and artful. Love the slow-motion zooming scene. Director of the video is AG Rojas. “Truth” is currently being exhibited at the 78th Whitney Biennial at New York Whitney Museum.