Music videos aren’t serious stuff. At least that’s the impression you get from Selena Gomez “Back To You”. The video plays with itself and the with romantic idea of a couple running away. Made in vintage-style with lots of self distance. Also, notice how it presents itself with the word “Video”. A great joy to watch and a throwback to Selenas old profession as a comedienne.
Behind the spotlight smiles the stars are hiding their aching hearts. Selena Gomez “The heart wants what it wants” begins with her talking about how she feels with a touching voice, which gives an effective start of the emotional video. Shot in beautiful black and white photo with nice use of changing focus.
Her crying face looking straight into the camera resembles the classic “Nothing compares 2U” by Sinead O’Connor.