Justin Bieber released music videos for all the songs on his new album “Purpose”. All of the videos are part of a short film called “Purpose: The Movement”. Making videos not only for the singles are becoming more common. And also combining them into films which makes them into something more than just a video for the song. This is a symbol of how important visualization of music is. Connecting the music to something you can see creates a bigger identification. Now, all the songs of the album has a visual identity. Perhaps that’s just what people expect.
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