YouTube has announced a subscriber service where you can watch music videos without ads. The ads have increased on YouTube the latest years and it looks like YouTube is choosing a strategy similar to Spotify – increase ads and people will pay to get rid of the ads. Sounds reasonable but videos have a history of being free on internet and the videos might show up on other sites instead. Another problem is how to define what music videos are. An interesting question that will give the YouTube-people something to think about. Read about it on Techcrunch.com.