Sam Fender – “Dead boys”

Sam Fender takes on the tragic issue of male suicide – boys who take their own life, with the help of director Vincent Haycock and produced by Park Pictures. The images of boys/men with faces without expression grabs you. It’s stylized and beautiful in a cold way. There is sadness and anger, but mostly emptiness. The beauty of life can be hard to find.

Sam Fender himself says: “If this track helps one person open up then it’s the best thing I could hope for.”

Parker Bossley – “Chemicals”

Cut-out images creates playfulness and charm. The video for Canadian singer Parker Bossleys “Chemicals”, takes us on an animated journey using scrapbook-style. It’s a dreamlike trip into animal kingdom. Different doors takes you further like inter-dimensional portals. The weird cut-out images reminds of the one’s Terry Gilliam made for Monty Python but the director Joseph Wallace has made it more visually striking. It’s poetic and in some parts psychedelic with kaleidoscope effects.

Selena Gomez – “Back To You”

Music videos aren’t serious stuff. At least that’s the impression you get from Selena Gomez “Back To You”. The video plays with itself and the with romantic idea of a couple running away. Made in vintage-style with lots of self distance. Also, notice how it presents itself with the word “Video”. A great joy to watch and a throwback to Selenas old profession as a comedienne.

Arctic Monkeys – “Four Out of Five”

Arctic Monkeys moves around in a classical place both visually and figuratively speaking, in the video “Four Out of Five”. It’s filmed in a castle where parts of Stanley Kubrick’s “Barry Lyndon” was filmed and the visual style of the video is inspired by other Kubrick films like “2001: A Space Odyssey” and “A Clockwork Orange”. All films filled with classical music. The video is very cinematic and you might discern a story somewhere. But above all it’s beautiful and surreal. Directed by Ben Chappell and Aaron Brown.

James TW – “Say Love”

Sometimes romance emerge behind the screen. In James TW’s “Say Love” the singer gets infatuated with the mesmerizing Madeleine Keating. Scenes in front of and behind the camera switches and so does the romance. Love is not a straight line and it would be rather boring if it was. A charming video that catches the mood of the song.

Florence + the Machine – “Hunger”

The Florence + The Machine song/video “Hunger” deals with the striving and longing that’s inside us all. Florence herself says: “this song is about the ways we look for love in things that are perhaps not love, and how attempts to feel less alone can sometimes isolate us more. I guess I made myself more vulnerable in this song to encourage connection, because perhaps a lot more of us feel this way than we are able to admit. Sometimes when you can’t say it, you can sing it.” It’s a fascinating video with expressive images. Directed by AG Rojas.

Bhad Babie’s – “Gucci Flip Flops,”

Way back in the fifties when television was young the family would join and together watch series like “Leave it to Beaver”. In Bhad Babie’s “Gucci Flip Flops” we see such a family but what they’re watching on TV are nothin’ like “Beaver”. Instead it’s Bhad Babie showing her tough attitude and cool style. And this changes the family – innocence is lost. Bhad Babie’s real name is Danielle Bregoli and the video features rapper Lil Yachty. Director is Nicholaus Goossen.

Kesha – I Need a Woman to Love

Kesha’s “I need a woman to love” is a mixture of music video and short documentary. The focus is on same sex-marriages and Kesha is holding a ceremony. It is part of the Universal Love project from MGM Resorts. The song is a cover on the Janis Joplin’s “I need a man to love”. It is cleverly changed into woman and fits the subject perfect. In the video Kesha’s is on a road trip and her style is Janis-inspired in every sense. The mixture with the scenes of the gay couple is thrilling and interesting. Great combination of both the visual and the sound. Audio mixed by Plush sound mixer Rob Fielack and it’s directed by Lagan Sebert.

Avicii is dead but the music and the videos lives on

Avicii – The hero of house music died on April 20th. Too young, too soon. Besides his impact on music he also had interesting videos with social messages. In “Friend of mine” it’s about Alzheimer’s. In “Wake me up” it’s about people being narrow-minded. In “Silhouettes” it’s about drinking, disease and betrayal – looks like something Avicii experienced. In “Waiting for love” it’s about keeping your spirit up when your old. But especially “For a better day” – which deals with the tough issue of child slavery and abuse.