Selena Gomez – “Back To You”

Music videos aren’t serious stuff. At least that’s the impression you get from Selena Gomez “Back To You”. The video plays with itself and the with romantic idea of a couple running away. Made in vintage-style with lots of self distance. Also, notice how it presents itself with the word “Video”. A great joy to watch and a throwback to Selenas old profession as a comedienne.

Arctic Monkeys – “Four Out of Five”

Arctic Monkeys moves around in a classical place both visually and figuratively speaking, in the video “Four Out of Five”. It’s filmed in a castle where parts of Stanley Kubrick’s “Barry Lyndon” was filmed and the visual style of the video is inspired by other Kubrick films like “2001: A Space Odyssey” and “A Clockwork Orange”. All films filled with classical music. The video is very cinematic and you might discern a story somewhere. But above all it’s beautiful and surreal. Directed by Ben Chappell and Aaron Brown.

James TW – “Say Love”

Sometimes romance emerge behind the screen. In James TW’s “Say Love” the singer gets infatuated with the mesmerizing Madeleine Keating. Scenes in front of and behind the camera switches and so does the romance. Love is not a straight line and it would be rather boring if it was. A charming video that catches the mood of the song.

Florence + the Machine – “Hunger”

The Florence + The Machine song/video “Hunger” deals with the striving and longing that’s inside us all. Florence herself says: “this song is about the ways we look for love in things that are perhaps not love, and how attempts to feel less alone can sometimes isolate us more. I guess I made myself more vulnerable in this song to encourage connection, because perhaps a lot more of us feel this way than we are able to admit. Sometimes when you can’t say it, you can sing it.” It’s a fascinating video with expressive images. Directed by AG Rojas.

Bhad Babie’s – “Gucci Flip Flops,”

Way back in the fifties when television was young the family would join and together watch series like “Leave it to Beaver”. In Bhad Babie’s “Gucci Flip Flops” we see such a family but what they’re watching on TV are nothin’ like “Beaver”. Instead it’s Bhad Babie showing her tough attitude and cool style. And this changes the family – innocence is lost. Bhad Babie’s real name is Danielle Bregoli and the video features rapper Lil Yachty. Director is Nicholaus Goossen.

Kesha – I Need a Woman to Love

Kesha’s “I need a woman to love” is a mixture of music video and short documentary. The focus is on same sex-marriages and Kesha is holding a ceremony. It is part of the Universal Love project from MGM Resorts. The song is a cover on the Janis Joplin’s “I need a man to love”. It is cleverly changed into woman and fits the subject perfect. In the video Kesha’s is on a road trip and her style is Janis-inspired in every sense. The mixture with the scenes of the gay couple is thrilling and interesting. Great combination of both the visual and the sound. Audio mixed by Plush sound mixer Rob Fielack and it’s directed by Lagan Sebert.

Avicii is dead but the music and the videos lives on

Avicii – The hero of house music died on April 20th. Too young, too soon. Besides his impact on music he also had interesting videos with social messages. In “Friend of mine” it’s about Alzheimer’s. In “Wake me up” it’s about people being narrow-minded. In “Silhouettes” it’s about drinking, disease and betrayal – looks like something Avicii experienced. In “Waiting for love” it’s about keeping your spirit up when your old. But especially “For a better day” – which deals with the tough issue of child slavery and abuse.

The Voidz – “Pyramid of Bones”

Take a walk into the cave and meet The Voidz with singer Julian Casablancas (formally in The Strokes). In the video for “Pyramid of Bones” we see the band dwell in the darkness of the cave, mixed with animated messages concerning colonization, oppression, fast food and war. It’s gives you some perspective on modern day society. The video is made by production company Durable Goods director Nicholaus Goossen

Kendrick Lamar – “Black Panther”

In 1973 Black Panther got his own Marvel comics series. This was during the Blaxplotation era when Isac Hayes made music for “Shaft” and Curtis Mayfield for “Superfly”. This year Black Panter got his own movie and Kendrick Lamar follow the steps of his predecessors and made music for the film, “Black Panther -the movie”. He released his songs together with others that are not in the film, into an album called “Black Panther: The Album – Music from and Inspired By”. A couple of videos from the album has been released. The videos include some images from the film but especially they capture the design and the atmosphere. Step into the fascinating world of Wakanda.