Kanye West goes human. In the video “Only one” directed by Spike Jonze he shows his emotional fatherly side. No glamour or fancy effects. Just Kanye and his daughter on a long and winding road. The simple style is a perfect combination to the low-key song. Nice ending with the still picture.

Also just released from the West & McCartney collaboration is the video for “FourFiveSeconds” with Rhianna on lead vocals. Simple seem to be the key word. The video is based on Rhiannas charisma and the fascination of seeing these three celebrities together. Just like food – you don’t have to complicate it if the raw stuff is good.