The winner of Eurovison song contest were noticed for having a performance similar to a music video. When doing his winner song “Heroes”, he interacts with a cartoon caracter and different light effects. The visuals were probably an important reason for the success of the song. The technical development into doing advanced visuals in live performance can make the filmed live performance look like music videos. And many concerts nowadys are more focused on giving a visual experience than giving a live music experience. Visuals are tempting.