Weezer takes on the problem with getting an interesting photo on dating app. Lots of photos taken with bad success. Social media promotes us to try being someone we aren’t in our purge to get noticed. The moral of the video is that fake works – but only IRL.
A funny thing is that in one dating-photo the character tries to be hip by displaying a Swedish vinyl record from the 70s. It’s a comedy record with two famous Swedish comedians, Magnus and Brasse, both whom have died recently. One of them, Magnus Härenstam, have been in a music video before – he did the teacher role in ABBA’s “When I kissed the teacher”. Which might be the silliest music video ever.
“Happy New Year, Happy New Year, May we all have our hopes, our will to try, If we don’t we might as well lay down and die, You and I”
In 1980, ABBA released their big new years-hit. The video was made by Swedish movie director Lasse Hallström. He directed most of ABBA’s videos and their cooperation began already in 1974 with the video for “Waterloo”. With his playful camerawork and use of narrative ingredients he was part of creating the ABBA-image. And also a part of the music video-development before MTV. In the video for “Mamma Mia” you can see the use of one person in profile with the other one en face, with shifting focus, for the first time.