Arcade Fire got criticized for having a none-transgender acting as a transgender in the video “We Excist”. Due to the message of the video you can understand the questioning but there are acting skills and other aspects of it. Shows the importace of being politically correct as an ‘aware’ band. Anyhow the video shows an important message and does in a great way.

Pitchfork – Arcade Fire’s Win Butler Responds to Against Me!’s Laura Jane Grace, Talks “We Exist” Video

Arcade Fire have put great effort in music video for song “Reflektor”. They’ve made a conventional video directed by Anton Corbjin and also they have an interactive video in which you use webcam and phone to create reflector effects. The innovative thinking of using interaction and new media forms in music video-making continues.

Just a Reflektor (Interactive)