Axwell & Ingrosso – serial music videos

The videos for Axwell and Ingross’s songs “On my way and “Can’t hold us down” are made as parts of a serial. The story starts in “On my way” presenting the characters and setting up a story of a scam. It ends with a cliffhanger and in “Can’t hold us down” we get to see what happens next. It’s funny and clever and the concept of making several videos being a part of a longer story is great. “Can’t hold us down” ends with ….to be continued so there’s more to come.
The director Christian Larson also directed the film about Swedish House Mafia’s last tour “Leave the world behind”.

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