Sam Fender takes on the tragic issue of male suicide – boys who take their own life, with the help of director Vincent Haycock and produced by Park Pictures. The images of boys/men with faces without expression grabs you. It’s stylized and beautiful in a cold way. There is sadness and anger, but mostly emptiness. The beauty of life can be hard to find.

Sam Fender himself says: “If this track helps one person open up then it’s the best thing I could hope for.”