Best new artist of year at Grammy Awards, Chance the Rapper has released a new video “Same drugs”. It’s a sensible and beautiful video with lots of atmosphere. The style of Chance the Rapper is obvious but the video also reminds of the 70s with hazy photography, glitter and muppets. Don’t miss the ending – it’s magnificent!

MusicVideoMania got an interview with Jake Schreier, director of the video:

– How would you describe the video?

The video presents an alternate reality where Chance performs with a puppet on a Muppet-style show. At the end of the video it turns out that Chance is in fact the only human in a world of puppets.

– How did the idea of having puppets in it come up?

I saw Chance’s tour, which featured the performance of Same Drugs at the piano with the Lady Dame puppet. We thought it would be cool to film it as though it were on a show.

– How involved were Chance in the making of the video?

Very involved. Everything you see in it comes from ideas we collaborated on or from his team. He’s a man who knows what he wants.

– The colors and the atmosphere is special. How were your thoughts concerning that?

I worked with my DP Adam Newport-Berra on setting a color-palette. We were guided by the tones on the Coloring Book album cover. Adam’s work is always beautiful.

– How was the process of the making considering time, crew and such?

It was a great process. I’m lucky to work with great people. We had about a week to make all of the new puppets and then a day to shoot. Went a bit late into the night, but everything went quite smoothly.