Among the YouTube-awards videos are Charli XCX “Famous”. A video that takes a look at todays obsession of marketing yourself and the urge of getting famous. We study our looks and try taking the perfect selfie to show for the world. The one that everyone will love and then they will yearn for you. The video implies the danger and self-destructive side of it – in a funny way with selfie-monsters and more.
Charli XCX has an interest in music videos. In an interview (in Swedish television) she said that one reason for her giving away the hit song “I love it” to Icona Pop, was that she couldn’t see the video for it. She imagine songs in colours and the song wasn’t in her colours. She likes pink, red and silver.